Ridha is a seasoned business development leader with over 20 years of experience in the semiconductor and electronic design automation (EDA) industries. From 2015 to 2025, he served as Business Development Manager at Intel Corporation, where he led the global deployment of system-level power and performance modeling solutions across Intel and its ecosystem partners. Prior to Intel, Ridha held senior leadership roles at Docea Power, where he directed global sales and marketing efforts, as well as at SoftMEMS, Yole Développement, and MEMSCAP.
This presentation introduces WiseGan Gen2, a new generation of integrated GaN technology combining power and driver in a compact Package. By increasing the level of integration and functionality, it enables more flexible, efficient, and compact power systems. With MCU drive compatibility, it supports modern control approaches while helping open new application eras and accelerating the adoption of GaN across a wide range of power electronics markets.